Agoda’s promotional activities are divided into three major categories: Seasonal Promotions, Essential Promotions, and Targeted Promotions.
The three categories are mutually stackable.
Essential Promotions are further split into multiple sub-categories, which can also be stacked with each other. Stacking eligibility is at the hotel’s discretion.
Targeted Promotions also include a variety of sub-categories, which are mandatorily stacked by default. They cover four types: Product, Platform, Geography and Loyalty.
Essential Promotions are categorized into the following types:
- Occupancy Rate
- Customized
- Early Bird
- Last-Minute
- Long Stay
Targeted Promotions consist of the following categories:
- Platform
- Product
- Geography
- Loyalty
In addition to the foregoing promotional activities, Agoda provides three traffic-boosting programs:
- Sponsored Listing
- Growth Program
- Growth Express
For these three programs, mandatory stacking applies once participation is activated.
Once enrolled in the Growth Program, it is non-cancellable within the first 90 days.
After the 90-day period, self-initiated cancellation is still not allowed; any cancellation request must be submitted and processed manually via the platform.